KARL

Interactive KARL video cube was a central countdown installation for the first in history global digital brand launch campaign.

I art directed and designed the installation from concept conception and pitching to completion; directed interactive aspect of content and coordinated the aesthetics with the campaign across mobile app integration and five launch events across the planet.

Case study of a global brand launch campaign

Cube had proximity sensors installed and different content was revealed depending how close the audience approached.

cube clock.jpg

First concept drawing and 3D render

Moodboard

Installation R&D + construction