NIKE

Nike

GIRL EFFECT

Press Event & Digital activation

The Concept

The Voice of The Girl will be a platform for girls to express their potential while showing who they really are as individuals

SELF EXPRESSION will be method for authentically carrying their stories, voices and personality.

Highly energetic yet sensitive display of self expression poses that will be made into beautiful streams of video.

When a delegate approaches the panel they will be met by girls answering a set of questions such as ‘What would you give every girl’ or ‘what do you want to be’

1 - The Voice of a Girl installation

2 - Digital framework table

3 - Support action walls

Photographic content direction

Possible action prompts:

“Using your whole body make any shape to describe how powerful you feel or how powerful you would like to be”

Metaphors can also be used to inspire younger girls to express themselves using actions.

“To show how powerful you feel or would like to be, imagine that you are a seed growing through the earth into a plant. You can become a small shrub or a large tree...”